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What makes campaign ads affective?

(HW #4): You will go to www.livingroomcandidate.org and choose two campaign ads from any era. One ad should be really “affective” whuich means it gets to you, it gets to your emotions and makes you think. You must write down why this ad did that. Then you need to choose a second ad that does not get to the emotion of the people, it is not “affective.” I want you to explain why. When you leave a comment, you will make sure to include title of the ad, year and a link to it.

Categories: Homework
  1. Glenda
    December 9, 2009 at 11:28 pm

    this was affective to me because i felt like clinton was not only blabbing about nothing it seemed like he new what he meant and he new what his words was trying to prove.

    too violent the point wasnt even set out real good by the candidate

  2. November 27, 2009 at 7:15 pm

    Note to self: Graded up until post below.

  3. Jessica W
    November 22, 2009 at 6:41 pm

    Journey(Clinton, 1992)http://www.livingroomcandidate.org/commercials/1992
    I think this ad was affective because Bill Clinton talks about his home in Hope, Arkansas. He says he lived with his grandparents, and he talks about him meeting the president at the time (John F. Kennedy). When he talks about him trying to make it in this country as an average American it shows that no matter where you come from with hard work you can do and all he wanted to do is make a difference when he got older. All he wanted was to bring hope back the American dream.

    Best Person Independent (Perot 1992)

    This ad was at all affective. It was a very dry speech. It seemed like he wrote down whatever he wanted and just read off of a piece of paper. Perot didn’t seem like he had much to off to this country.

  4. sebastian e
    November 16, 2009 at 8:33 pm

    i chose the 2000 election between gore and bush
    1.) the affective ad i chose is the one labled “1969” that gives a short summary of gore’s life and what he has gone through to become and possible candidate. Personally it would have gotten me because it makes him look like he was a normal evryday american that started to fight for what he believed in and went through being a veteran and apposing things that evryday americans apose.
    2.) The inaffective ad i chose is the one labaled”hopefull” by Bush which really just says a bunch of things that people want to hear. HE pretty much says that he is going to talk about what people really want to hear but doesn;t do it. If i were to have seen it at the time i would have been like…okay? I’m not sure maybe it’s because i didn’t like the way he did things but even though he won the election i feel that this was one of his weaker ads and the other one (“1969) was one of Gore’s stronger ones.

  5. Jeffrey R.
    November 16, 2009 at 5:08 pm

    1) The affective ad that I chose is “Mistakes Were Made(Web)(Kerry,2004)” because it showed Bush’s lack of preparation. Also when he was asked about the mistakes and knowledge he gained from them, he froze and tried to think of a response to it but couldn’t find one; it showed his lack of ability to manipulate words to his advantage and his weakness of slow responses to critical moments like that instance of exploitation from the question he was asked.

    2)The inaffective ad that I chose is “Vctory(Bush,2004)” because of the relation made between the two races. The fact that a race between a unified world in terms of democracy as government is compared to a swimming competition is demeaning and ignorant. Also it is inconsiderate concerning the way that Bush planned to achieve that “goal” of his using whatever means neccessary to achieve what happened; through force (the war in Iraq).

    ADDRESS: http://www.livingroomcandidate.org/commercials/2004

  6. Michelle .B
    November 16, 2009 at 2:13 am

    Yes we can Ad 2008
    To me this Ad was affective. I got the chills listening to it. Besides Obama’s speech in the video they used singers to do his speech as a song. I personally feel that the people singing gave more feeling to the Ad and more emotion to Obama’s speech.

    Finish it Ad 2004
    To me this Ad was not affective at all. I had no feeling to it because even though Bush Supposedly didn’t start the war wit Iraq it’s right now 2008 and while he was president he didn’t finish anything he just made everything worse.

  7. Sandra Ll
    November 16, 2009 at 12:45 am

    i fine this ad “affective” because obama shows that he has strong values,respect shows that everyone is important and understands how hard it is to get to the top.

    i fine this ad ” not affective ” because i believe obama aint a hypocrite

  8. Sandra Ll
    November 16, 2009 at 12:45 am

    i fine this ad “affective” because obama shows that he has strong values,respect shows that everyone is important and understands how hard it is to get to the top.

    i fine this ad ” not affective ” because i belieave obama aint a hypocret

  9. dominique jf
    November 16, 2009 at 12:42 am

    1) Clinton (1996)

    This ad is “affective”… It was clear, and striaght to the point! Bill clinton had alot of support,I strongly belive this ad is very sincere, and truthful.

    2)Bush (1988)
    This ad was “not affective”… i was not moved by the whole family man routine, and how much he cared for the people. i didnt beliive nor did i understand where he was coming from.

  10. Cruz A.
    November 15, 2009 at 11:46 pm

    Yes We Can 2008 http://www.livingroomcandidate.org/commercials/2008

    I think that this ad was affective because it’s saying that the U.S can change and be better and it’s motivating people to be that change.

    Accomplishments (Johnson) 1964 http://www.livingroomcandidate.org/commercials/1964

    I think this ad is not affective because it’s too long and it doesn’t really get to the point.

  11. Marlene B.
    November 15, 2009 at 10:29 pm

    Yes We Can (Web):2008

    I choose that video because it shows people from all types of ethnicity are supporting the YES WE CAN. The celebrities in that video were also singing or chanting the most important part of Obama’s speech which was moving many people.

    Tell the Truth: 2004

    This video is in affective because it shows me how MOST candidates are they say what we want to hear but somehow, the truth comes out and they weren’t doing what we asked or want. Kerry lied about the attack ads meanwhile Bush published an attack ad on Kerry using all of Kerry’s attack ads.

  12. Franchelly
    November 15, 2009 at 8:42 pm

    1)i think the ad of yes we can from 2008 because its the speach of our president and its really catchy and at the same time it uses repetition yes we can

    2) an Ad that i belive was not all that good was the Plan dole the reason being it was very boring he had no feeling to what he said lookd like he was forced to say things like that and it dosent really seem that he cares cuz if he did the tone of voice he use would have said it all

  13. Joanna M
    November 15, 2009 at 8:35 pm

    1. “yes we can” 2008 http://www.livingroomcandidate.org/commercials/2008
    – this add has barack stating yes we can and how those words have been used by
    those who have wanted changes and have acheived to attain change for the best
    2. “Endorsement” 19952 http://www.livingroomcandidate.org/commercials/1952
    – this ad states why the person woulf elect/vote Stevenson for president but I
    didn’t find the ad very interesting all she did was speak and she didn’t really
    expressed herself well towards the thought of Stevenson for president like
    people now a days express themselves

  14. November 15, 2009 at 7:43 pm

    First AD: Yes we can: I think this ad is very affective because it motivates the people. In the ad it telling the people that anything is possible to change the US.
    All Obama wants is hope.
    Second AD: http://www.livingroomcandidate.org/commercials/2008: Strong By John McCain: I thing this ad is inaffective because John McCain all he did during the elections is call obama something he’s not.

  15. Chabely A.
    November 15, 2009 at 7:08 pm

    i liked this avd. because it showed how he helped out the country.. how the united states was good, in many ways like the economy….taxes.. study for school. etc

  16. Connie C.
    November 15, 2009 at 6:50 pm

    1.i believe this commercial its a Affective ad because it shows Bush interacting with little kids of different ethnicity which people can be identified with and in every commercial when presidents are seen with kids around them it makes us the public believe they are a great person and shows that he cares about kids education
    it showed emotions.

    2. This is Not a Affective ad because it didnt show emotion or passion in the speakers voice it just felt like he was been obligated to do it like he didnt care that much, sounded every boring and uninteresting i notice he didnt believe in himself or what he was saying.

  17. Robert A.
    November 15, 2009 at 12:59 pm

    The first civil right (Nixon, 1968)

    This ad was very effective because i saw and felt the pain and suffering those civilians were dealing with. It really brought to my attention that change was necessary.

    Family/Children (Bush, (1988)

    I don’t find this ad very effective because i don’t think having a big family and lots of friends has to do anything with running a country. He is just trying to say that he is a family man but he doesn’t state what he will do for the country in this ad, all he states is that he cares for his family

  18. Olga R.
    November 14, 2009 at 9:04 pm

    One ad should be really “affective” whuich means it gets to you, it gets to your emotions and makes you think. You must write down why this ad did that. Then you need to choose a second ad that does not get to the emotion of the people, it is not “affective.” I want you to explain why. When you leave a comment, you will make sure to include title of the ad, year and a link to it.

    the ad was call YES WE CAN. is for Obama
    This ad was really effective because it shows the speach that Obama gave turn in to music by different artist and also different people repeating what he said at the end i almost cried because he said that we should united and not be separete like the government is. Also the three word that Obama repets alot are “YES WE CAN” those words ere really strong and he repeats it alot becuase he whant enphizes that a cange is coming to america and that everyone will remember this moment.

    This AD for me was uneffective.
    this was uneffective to me because it was boring and even though it had a point it wasnt interesting and it didnt catch my attention.

  19. marisol f.
    November 14, 2009 at 5:20 pm

    2008obama v.s mccain “yes we can”
    I find this video emotional & affective since there isnt only obama talking but now people singing on “yes we can”,.believe in changes & makes you think that we all can make this happen.”we are one people & we are one nation.
    2000bush v.s core “really”
    I dont find this video affective because it doesnt really state a meaning or no message to people ,.just on what core has false claimed.

  20. Stephanie G.
    November 14, 2009 at 1:21 pm

    AFFECTIVE : i think because it explain what he trying to do ; to have better in alot of stuff if ypu reelected him as a presedent.

    Not AFFECTIVE : i think because he trying to make fun and make the campagin funny so it really doesnt work

  21. ismael
    November 13, 2009 at 1:29 am

    rebuild America (Clinton1992)
    I like this video because Clinton points out the mayor problems we are having
    and that if we keep going that direction it can get worst.He wants to put the people
    first and said he can make things better.

    counter punch (Dukakis1988)
    I think this is not affective because hes not really sayin anthing hes just really trying to make himself look better after what bush said about him
    half of it was about himself.

  22. Santiago I.
    November 12, 2009 at 11:38 pm

    Nixon vs. Humphrey vs. Wallace
    -This commercial make the people feel fear about what was happening with the United States during those years, Nixon tried to convince the people to for him, but there is not a basic idea about what he will do to make the U.S better if there were many problems in and out of the country.

    Carter vs. Ford
    -This commercial is about the hard campaign that Pres. Jimmy Carter had before he became a president of the United States, but little by little his campaign became more stronger with the support of the people, this make the people to recognize the hard job he did in order to became president of the United States.

  23. Carolina G.
    November 12, 2009 at 10:34 pm

    2013 (McCain 2008)
    i personally fine that this ad was very affective, because it show all the progress that MaCain would make, and how the united states would change for a better in the next 4 years. so it show a that MaCain was the best choice on this ad. http://www.livingroomcandidate.org/commercials/2008

    Ike for president (Eisenhower 1952)
    i find this ad dumb, i don’t think it made an impact at all, plus they kept on repeating the same thing aver and aver again, didn’t like it.

  24. eliana a.
    November 12, 2009 at 10:29 pm

    Adlai to You(Stevenson,1952)http://www.livingroomcandidate.org/commercials/1952/adlai-to-you
    I chose this ad as inaffective becuase it didn’t talk about politics and it was a jingle. I didnt like it and it did not catch my attention. However, the ad is very old and browsing during the 50’s and 60’s Iv’e noticed that the ads back then are way different from the ads we have today. And over the years Iv’e seen that the candidates are attcking their opponent.

    Rebuild America (Clinton,1992)http://www.livingroomcandidate.org/commercials/1992/rebuild-america
    I see this commercial as affective because it sort of convinced me for a while. But I see that we have been struggling with the same issues for decades like taxes, unemployement and healthcare.

  25. Paola Llanos
    November 11, 2009 at 6:49 pm

    1)Ian (Gore 2000) http://www.livingroomcandidate.org/commercials/2000
    This ad is “Affective” because showing a child in such a sad condition can get to anyones heart.And also the way the parents are concern and in need of help shows the way Gore was able to help them and other people in the same situation.
    2) The Plan (Dole 1996) http://www.livingroomcandidate.org/commercials/1996
    I dont belive this ad is affective because Dole is just saying what he belives americans want to hear.It doesnt realy show like he cares,he only seems to be talking about one topic in this ad and nothing ells.He has no important examples that can open my eyes and that would make me vote for him.

  26. Jeffrey S
    November 9, 2009 at 11:00 pm

    Successful leader (bush 2000)
    I choose this ad as “Affective” because my feeling is that kid is our further.

    Accomplishments (Johnson, 1964)
    I choose this ad as “Infective” because it to long and boring.

  27. Manuela c.
    November 9, 2009 at 10:53 pm

    1.) http://www.livingroomcandidate.org/commercials/1992
    – this comercial did not make me feel any emotions or an stong reaction beacause they campaing was just traying to tell the citizens what they want to hear and making everyone excited for ”WEALTH CARE” and that everyone needs a change always the same thing.

    – This Commercial has very strong images i feel that this commercial was strong and it represented the violence in the U.S.A back in the 1968 how many people suffer and that it was time for someone to change the way people were treaded and the domestic violence.

  28. michelle g
    November 9, 2009 at 10:43 pm

    this ad was really affective to because i like a lot of the things clinton said. i agree with what he said and he also seem to be really passionate about americas problems and making it better.this campaign made me feel like america will be a better country with him as our presidiate.

    this add didnt give no type of emotion what so ever.it felt as if he didnt even care if he became presidiate.it was also really boring and he had no passion about what he was saying.

  29. Denis G.
    November 9, 2009 at 9:34 pm

    1.)(1984) REAGAN VS. MONDALE (“Train Reagan”)
    This ad was “Very Affective” to me because Reagan made a change and gave a speech that people closed there jobs earlier than usual to go see him. He was in a train and i think that was the most effective part cause to me i think he said that this country is going to change and were going to work as a union.

    2.)(1996) CLINTON VS. DOLE (“Fool Dole 1996”)
    This ad was “Not Affective” at ALL. It was short it, had no information what so ever and it was only talking about senior citizens and doing better for them,but it had nothing to do with anything else like the economy.So people will know after they see that video back then to not vote for him because he is only going to help the elderly and not anything else.

  30. saleda a.
    November 9, 2009 at 12:44 am

    Youth (Nixon, 1972)- http://www.livingroomcandidate.org/commercials/1972

    -Although the ad was a bit too long, it was still definetely affective in accomplishing its intended goal-it really does appeal to the youth by completely promoting all of Nixon’s pros and assets.

    Cartoon Guy (Eisenhower, 1956)- http://www.livingroomcandidate.org/commercials/1956
    -I wasn’t too excited about this ad because the idea of surveying people was at first good since it’s essentially supposed to bring out all of Eisenhower’s positives. Soon enough though, the surveys became very repetitive, prolonged, and eventually, dull overall.

  31. Jisselle Gonzalez
    November 8, 2009 at 10:21 pm

    1.Obama featured in Georgia senate runoff Ad.2008

    -this affected me because Saxby Chambliss didn’t care about us being in a recession and in the video he said he didn’t know what being in a recession meant and he did not supprot Obama on the tax-cut for the middle class and he just does not care about the economic troubles we are having which made me mad. Unlike Jim Martin who supports Obama on his ideas and he is willing to help out with the economy and it made me think like wow where was Mr. Martin when we needed him.

    2.Election 2008:The moving image event of the year.

    -ok….ummmm! this ad i might say was funny but it had no affect on me. The whole time I looked at the video I had a (what in the world) look on my face but like it was funny cause of the way it was set up and it was a comedy but other than that it didn’t make me feel or think a certain way I was just confused the whole time.

  32. Danelly Rodriguez
    November 8, 2009 at 8:26 pm

    1.) Better off (Web) (Obama, 2008)

    I found this ad affective because it shows how mccain thinks and what were his ideas and plans, he believes that the us is fine, that we are better off now than before when Bush wasn;t president & shows how he said in one of his speeches that a lot of good things have happened to this country in the past 8 years! NOT TRUE! and I am sure many Americans disagreed with that statement. It showed how everything he mentioned was not true.

    2.)On your side (Dukakis, 1988) http://www.livingroomcandidate.org/commercials/1988

    I didn’t find this ad affective because first of all it’s boring it doesnt show anything but Dukakis talking and talking and it’s way too long

  33. Melissa V.
    November 8, 2009 at 12:49 pm
  34. Melissa V.
    November 8, 2009 at 12:48 pm

    1.) Obama vs. McCain (2008)
    This ad was very affective to me because Obama spoke about his own obstacles. He showed everybody that he’s been through tough times just like everyone else. This campaign made me feel sadness & sympathy & that’s good politics.

    2.)Leaders 2 (Clinton, 1992)
    This ad did nothing for me. I feel it was like way too quick, like the guy just said blah blah blah & left. It didn’t really make me feel any emotions. They spoke about changes but they didn’t even give me a chance to understand them.

  35. Andrea R.
    November 6, 2009 at 11:56 pm

    #1- Mistakes Were Made (Web)(Kerry, 2004)
    This ad to me was affective because it showed that Bush doesn’t know what to say when questions are asked about his mistakes. I also liked the music that was put as the background because it wasn’t neither loud or too boring. It was the type of background song that caught my attention. It’s as if it’s being taken from a suspense movie. I also liked that it wasn’t long and that it got right to the point.

    #2- KKK (Johnson, 1964)
    I chose this ad to be not affective because it was too short. I understand that long videos bore poeople but a short video doesn’t get the point out. I felt that this video didnt get the message through thouroughly and I didn’t understand it.

  36. Lazaro F.
    November 6, 2009 at 10:23 pm

    1)Surgeon (Clinton, 1996)

    I like this video and choose it as “affective” because it shows how Bill Clinton wanted to help people achieve their dreams by giving money and it shows that he really cares about the future of the country and the education of people. This video makes you think and makes you want to vote for the candidate because he’s using children at the beginning of the video talking about what they want to become when they grow up. Then you have an attack on the other candidate (Dole). The other candidate is saying that he is going to cut scholarships and eliminate the department of education. This really makes you think and makes you want to vote for Clinton. That’s why I choose this video as “affective”.

    2)The Plan (Dole, 1996)

    I choose this video as “not affective” because the candidate is only talking about the economic plan. I know that the economy is very important but the candidate is talking about it in a very boring way. You see the candidate talking for almost half the video but he is talking in a way that you don’t feel that he is going to make that happened. Another reason is that the video doesn’t have that much creativity so it doesn’t call your attention too much. That’s why I choose this video as “not effective”.

  37. Jennifer M
    November 6, 2009 at 7:47 pm

    continue with my homework

    I think this video is not affective because is only one womens opinion. That women is only talking about the money that Bush has spent. How people dont have food on there table. This is why i think this video is not affective.

  38. Jennifer M
    November 6, 2009 at 7:44 pm

    1) Safer, Stronger (Bush 2004)
    I think this video is affective because it shows what the country went though. The president bush is trying to make a change for the country. So people would trust him and rely on him.

    2) Real People Rhonda Nix (MoveOn PAC 2004)

  39. Jonathan H.
    November 5, 2009 at 11:57 pm

    1) Next Century (Clinton, 1996)

    I chose this ad as “Affective” because it shows how the candidate wants to help out the nation improve, and help all Americans struggling. I also feel like he’s very understanding and will listen to what we have to say. The background music also makes the ad feel more comfortable and convincing that he will be a good president.
    2) The Story (Dole, 1996)

    I chose this ad as “Not Affective” because it’s plain out boring. He only states one thing he’s going to do for the nation. And it doesn’t bring out any of his qualities that he may have. I feel like for him it’ll just be economic concepts instead of listening to what Americans want.

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